HOW WE MAKE MONEY

Free for you. Paid by the developer.

Most introducers hide how they get paid. We don't. Here is exactly how we make money — without the maths.

In one sentence.

When you buy a new home through us, the developer pays us a referral fee for bringing them a serious, prepared buyer. The price you pay for the home is exactly the same whether you came through us or walked in cold.

Why developers pay us

UK housebuilders run referral programs because we send them serious buyers who are ready to move forward. We do their hardest work — qualifying you, negotiating your incentive package, organising your mortgage, coordinating your solicitor, sorting independent snagging, and supporting you through After-Keys. They pay us a referral fee out of their marketing budget. It is added to no part of your bill.

Why we tell you upfront

Most introducers hide this. They take a referral fee quietly and never mention it to the buyer. We think that is wrong — your advisor should never be paid by anyone you do not know about. So we tell you on the homepage, on your Strategy Call, and in plain sight. Transparency is the only way our promise of working in your interest stays meaningful.

What this means for you

Common questions

"Will you push me toward developers that pay you more?"

No, and you can hold us to that. The fee differences across major UK developers are small compared to the difference between the right home and the wrong one for your life. Recommending a worse home for marginal extra revenue would destroy our business through bad reviews and customer loss — your trust is worth far more.

"What if I want a developer you don't have a deal with?"

We will still help. We will introduce you, hand over our buyer's guide, and walk you through what to ask. We earn nothing — but we'd rather you bought the right home than the convenient one.

"What's the catch?"

Honestly, none — for serious buyers. We ask that you are genuinely ready to buy within 12 months and have your finances in order. If you are 2-3 years away, we'd love you to download the buyer's guide and join the market updates list, and come back when you are closer.

Now you know. Ready to talk?

A free 30-minute Strategy Call. No fee, ever. We're paid only when you complete.

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“Every Buy Assist customer talks to me directly. One adviser, every step, no handoffs to a junior. That’s the promise.”

— Kosi Ezewuzie, Founder