One free call to start. We negotiate the price with the developer, the incentives, the partner rates on mortgage, legal and insurance — and we stay with you long after the keys are in your hand.
A full done-for-you new-build buying service from inquiry to keys to lifelong After-Keys.
30-minute call. No fee, ever. We're paid only when you complete.
Most buyers walk into a sales suite alone and leave £15,000–£40,000 on the table. We don’t let that happen.
From the first call to the keys (and beyond) — here’s the path.
Most agents end the moment you sign. We’re just getting started. Buy Assist includes lifelong post-completion support — snagging, warranty claims, mortgage reviews, your next move when life changes. One team, your home, for as long as you own it.
Want the full detail on lifelong support? Read the full After Keys breakdown →
Our job is to negotiate. With developers who offer real incentives. With panel partners who give our clients better rates than walk-in buyers.
Because we refer in volume, our partners offer The New Build Lifestyle clients a rate not available to walk-in buyers.
Once you’re in, your After Keys access opens doors with retail brands who offer our clients exclusive codes.
Every negotiation is different — incentives depend on the developer, the property, and the market. We promise to fight for every pound, every upgrade and every advantage on your behalf.
“They negotiated £14,500 off list, got the developer to pay our stamp duty, threw in the upgraded kitchen package, and lined up a mortgage rate 0.3% below what we’d been quoted directly. And it didn’t cost us a penny — the developer paid them for bringing us in.”
We’d rather tell you upfront than waste your time. Buy Assist might not be the right fit if any of these are true:
Not quite ready yet? Download our free 18-page Buyer’s Guide and join the market updates list. Come back when you are.
The five questions we hear most often.
It is genuinely free for you. We're paid a referral fee by the developer when you complete your purchase. The price you pay for the home is exactly the same whether you came through us or walked in cold. We disclose this upfront because you should always know who pays your advisor.
Coordination of your entire purchase — sourcing your home, negotiating the developer's incentive package, introducing you to FCA-authorised mortgage brokers, SRA-regulated solicitors and insurance partners at our preferred rates, coordinating independent snagging at completion, and staying with you through After Keys for life.
We're an introducer — not regulated for mortgage, legal or insurance advice ourselves. We introduce you to FCA-authorised mortgage brokers, SRA-regulated solicitors and FCA-authorised insurance specialists at our negotiated partner rates. They handle the regulated work.
Even better. We use the runway to position you properly — get the paperwork right, work on credit if needed, line up your shortlist as the right developments launch. Buy Assist covers the full journey whenever it lands.
Buy Assist still applies. We'll review the home, run the offer strategy, line up the mortgage and legal, and stay with you through completion and After Keys. Our service is for the whole journey, not just the search.
completely free. One adviser. With you for life.
Book Your Strategy Call · Free →“Every Buy Assist customer talks to me directly. One adviser, every step, no handoffs to a junior. That’s the promise.”
— Kosi Ezewuzie, Founder