A plain-English guide to the £15,000–£40,000 most buyers leave behind. What each incentive is, what it’s typically worth, why developers offer it, and the single mistake that costs most buyers their best deal.
Each incentive has four parts: what it is, what it’s typically worth, why developers offer it, and what most buyers get wrong. The proprietary tactics — how to ask, when to push, what to say when they push back — live inside Buy Assist (£499 at reservation).
End-of-quarter and end-of-FY plots carry internal flexibility of 1–4%. Developers won’t volunteer it. The guide explains why it exists, when it’s most likely to be on the table, and what good looks like.
Developer pays HMRC directly on completion — £10,250 saved on a £400k home. The guide covers what gets included, what gets capped, and why some plots qualify and others don’t.
£5k–£15k cash on completion or 6–12 months of mortgage payments covered. The guide explains how each option works, what they cost developers, and the lender disclosure rule buyers don’t know about.
Kitchen, bathroom, flooring, white goods, premium plot. What each is typically worth, when they’re most commonly offered, and the difference between an "advertised" upgrade and a genuine one.
Legal fees paid, mortgage product fees, EV charging, furniture packages. The four most-missed concessions, and why developers rarely advertise them.
A bonus chapter on the awareness gap itself — what most buyers walk past, why they walk past it, and what the conversation could have been instead.
The guide tells you what exists. Buy Assist is the how, the when, and the in writing. We source the home, run the negotiation, introduce the broker, the solicitor, the insurance partner, coordinate the legal side, handle the snagging, and stay with you long after the keys.
Meet Buy Assist · £499 →£499 · paid only when you reserve a home · with you for life