A practical, field-tested guide to negotiating with developers. Each incentive comes with the exact wording to use, what to do if they say no, complications to watch for, and the typical money on the table.
Each incentive has six parts: what it is, when developers offer it, the exact ask, what to do if they say no, complications to watch for, and the typical saving.
End-of-quarter and end-of-FY plots get internal flexibility of 1–4%. They'll never volunteer it. We show you when and how to ask.
Developer pays HMRC directly on completion — £10,250 saved on a £400k home. Plus the script for getting the FULL bill paid, not a capped contribution.
£5k–£15k cash on completion or 6–12 months of mortgage payments covered. Plus the lender disclosure trap that catches buyers out.
Kitchen, bathroom, flooring, white goods, premium plot — all with deadline-pressure tactics to watch for and exact fallback asks.
Legal fees paid, mortgage product fees, EV charging, furniture packages. The four most-missed concessions.
Two bonus chapters: what could go wrong on each negotiation, and the eight mistakes that cost buyers thousands.
The guide tells you what to ask. Buy Assist does the asking — and sources the home, introduces the broker, the solicitor, the insurance partner, coordinates the legal side, handles the snagging, and stays with you long after the keys.
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