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Free
Book a Strategy Call
Tell us where you are in your buying journey: your area, your budget, your timeline, and what you actually want. We’ll show you what’s possible before you make any commitment.
We’re a UK new build buying service. Our team of specialists finds your home, negotiates the price and every incentive, then manages the mortgage, the legal, and the insurance, and stays with you long after the keys. Start with a free Strategy Call. Nothing to pay upfront.
Prefer to talk? Call 0330 016 9999
Working alongside the UK’s leading new build developers
Barratt Homes
Bellway
Persimmon
Taylor Wimpey
Berkeley
Redrow
David Wilson Homes
Bovis Homes
Crest Nicholson
Miller Homes
Cala Homes
Vistry
Bloor Homes
Countryside
Avant Homes
Hill Group
Story Homes
Hopkins Homes…and many more across England, Scotland, Wales & Northern Ireland.
From finding the right home to handing over the keys, we run the whole journey for you. One team, one plan, one fee. In three steps, we find it, we negotiate it, and we handle everything else. That includes cashback, free upgrades, stamp duty contributions, and mortgage subsidies, all secured in writing. We then run the mortgage, the legal, and the insurance, and we stay with you long after handover through After Keys.
Hand-picked shortlist of UK new builds matching your brief, budget and lifestyle. We arrange your viewings, walk you through floorplans, share build phases and snag history, and stay with you until you’ve narrowed it down to the home you actually want.
We secure the price and every incentive on the table, including cashback, free upgrades, stamp duty contributions, and mortgage subsidies, all in writing.
Mortgage, legal and insurance from our vetted panel. Plus a lifetime After Keys membership covering snagging support, lifestyle perks and a remortgage review when your fix ends.
One team, one plan · nothing upfront, and nothing at all unless you reserve. See what Buy Assist covers in full →
Developers reward informed buyers with real money, including cashback, free upgrades, stamp duty paid, and mortgage contributions. The catch is that you only get what you ask for, and most buyers don’t know what to ask.
Developers regularly offer £15,000 to £40,000 in upgrades, cashback, and stamp duty contributions. They’re built into the budget. They just don’t advertise them.
Once you sign the reservation form, your leverage is gone. The window to negotiate is short, and the right question asked at the wrong moment gets the wrong answer.
Sales offices respond to the right wording, in the right tone, from someone they recognise. Walk in alone and you’ll be quoted the brochure. We get the buyer’s price.
Book a call, we get to work, and you move into a home you love at the price you negotiated rather than the one they printed.
Tell us where you are in your buying journey: your area, your budget, your timeline, and what you actually want. We’ll show you what’s possible before you make any commitment.
We build your shortlist, line up viewings, develop the negotiation strategy, and brief our mortgage and legal panel. You’re in the loop on every move.
You pick the home, we negotiate the price and every incentive on the table. Mortgage. Legal. Snagging. After Keys. All handled, all included.
All includedStrategy Call free · no obligation · leave with your personalised Buying Blueprint
I bought my first new build and fell for it instantly. The modern construction, the warranty, and the simple pride of being the first to live somewhere all stayed with me. Then I realised the developer would have given me thousands more in incentives if I had known what to ask for. I just didn’t know.
So I learned. I started turning up to friends’ reservation meetings, and I got them the cashback, the kitchen upgrade, and the mortgage contribution they would never have asked for alone. After enough of those, I realised this could be a business. You pay £495 only when you reserve, you get tens of thousands back, and everyone wins.
Read the full story →Composite stories, typical Buy Assist outcomes, names changed, numbers real.
“They negotiated £14,500 off list, got the developer to pay our stamp duty, threw in the upgraded kitchen package, and lined up a mortgage rate 0.3% below what we'd been quoted directly. £495 in. Tens of thousands back. We’d have paid five times that for what they saved us.”
“First-time buyers, completely overwhelmed. Buy Assist sorted everything, and got the developer to pay six months of our mortgage. £8k landed in our account just for that. The £495 fee was the easiest spend of our whole purchase.”
“Buy-to-let, fourth property. The white-goods package, premium plot and 1.5% off list, savings I’d never have negotiated alone. As an investor, £495 to recover £15k of incentives is the best ROI I’ve done this year.”
Plain answers about the fee, when you pay, and how it all works.
We tested free. The trade-off was buyers who weren’t fully committed, which led to missed calls, ghosted appointments, and half-finished journeys. £495 keeps the service honest on both sides. You pay only when we have actually got you a reservation. If we never secure you a home, you never pay. Compared to a typical £500 home-buyer’s survey, this is the same line item, but it pays for a service that saves you tens of thousands.
At reservation, the moment you sign the developer’s reservation form on a home we’ve negotiated. Not before. After your free Strategy Call, if we agree we’re a fit, you sign the Buy Assist Engagement Agreement, with nothing to pay at signing. When you reserve, we send a payment link for the £495. If you never reserve, you never pay.
No, and you can hold us to that. The fee differences between major UK developers are small compared to the difference between the right home and the wrong one for your life. Recommending the wrong home would destroy our business through bad reviews. Your trust is worth far more than a marginally bigger fee.
Then we’re here when you are. Download the free 18-page Buyer’s Guide above to learn the incentive scripts now, and book a Strategy Call when you’re ready. No pressure, no hard sells.
Book a free Strategy Call. Tell us what you’re looking for, and we’ll show you the path. If we agree we’re a fit after the call, you sign the Engagement Agreement and we start negotiating that same day, with nothing to pay until you reserve. Either way, every call ends with your personalised Buying Blueprint: your areas, your numbers, and your negotiation plan, free.
Prefer to talk? Call 0330 016 9999, Mon to Fri 9am to 5pm. Not ready yet? Grab the free Buyer’s Guide first.